New Energy • New Approaches • New Expectations
Total Root Concepts was founded in 2003 by Jennifer Lansink with the intention to change the way the pharmaceutical and biotechnology world conducts meetings and site training! After recognizing the consistent issue within the industry of people doing the same thing over and over while expecting different recruitment and study results, the TRC concept was born. And, like Albert Einstein once quoted, this practice is insane.
Jen’s education in psychology, communication, and biology inspired the development of core communication concepts, a unique philosophy, and the necessary tools to create dynamic solutions for behavior change. Total Root Concepts’ Global Communication Strategies provide new perspectives on how training and communication is designed, delivered, and facilitated within all phases of clinical trials. TRC is known in the biotech and pharmaceutical industry for breathing new life into all programs.