Jennifer Lansink


Jennifer LansinkJennifer Lansink, President of Total Root Concepts, started the corporation in 2003 after identifying a niche within clinical trials for more engaging and dynamic training and learning. Her background in psychology, training, and online technology provides for unique perspectives when creating Global Communication Plans for TRC’s clients. Jen is known in the industry for challenging sites, sponsors, and CROs to think differently about how they recruit and retain patients throughout the life of a program. Jen has been instrumental in helping create interactive training programs, live and web based, that have great impact and effective clinical content. A client described Jen as, “…easy to work with but a good task master when warranted. She is extremely effective in creatively facilitating meetings.” Ms. Lansink exudes passion and intensity.

Jen believes that you create what you think and asks herself, her team, and her clients to expect greatness in everything they do. Jen, when not traveling around the world to facilitate interactive Investigator Meetings, spends days skiing or paddle boarding on beautiful Lake Tahoe, California!


Michelle Syben

Director of Client Solutions

Michelle SybenMichelle Syben joined Total Root Concepts in 2011 and is thoroughly enjoying herself. She earned a bachelor’s degree from The University of California, Irvine, with a focus on International Trade. Michelle’s work history is diverse. Her experience includes marketing, international sales, management, and client relations for the Levi Strauss and Company, California Tan and Red Mountain, Inc. Mrs. Syben expanded North American sales and customer relations to include Europe, South America, the Middle East and Asia. Michelle excels at creating environments for successful communication and growth. Her expertise has enhanced Total Root Concepts’ client relations department tremendously. She is known for sitting down with our clients and actively solving problems. Michelle is fluent in French and has traveled the world. Her varied background lends itself to handling the wide-ranging demands of a small, rapidly growing company like Total Root Concepts.

After living and working in the San Francisco area for many years, Michelle and her family moved to Lake Tahoe to spend a year in the mountains. That year has passed many times over and she continues to enjoy all that the mountains have to offer.


Certified by WBENC

Certified by Women's Business Enterprise National CouncilTotal Root Concepts, Inc. is certified as a women’s business enterprise by the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of the businesses owned and operated by women in the U.S. We recognize the commitment to supplier diversity that is embraced by corporations and government agencies today and we can add diversity to your supply chain.

I was impressed with your personal commitment to ensure that everything went well including building a relationship with myself and others on the team.

Program DirectorLarge Pharma