Jennifer Lansink, President of Total Root Concepts, started the corporation in 2003 after identifying a niche within clinical trials for more engaging and dynamic training and learning. Her background in psychology, training, and online technology provides for unique perspectives when creating Global Communication Plans for TRC’s clients. Jen is known in the industry for challenging sites, sponsors, and CROs to think differently about how they recruit and retain patients throughout the life of a program. Jen has been instrumental in helping create interactive training programs, live and web based, that have great impact and effective clinical content. A client described Jen as, “…easy to work with but a good task master when warranted. She is extremely effective in creatively facilitating meetings.” Ms. Lansink exudes passion and intensity.
Jen believes that you create what you think and asks herself, her team, and her clients to expect greatness in everything they do. Jen, when not traveling around the world to facilitate interactive Investigator Meetings, spends days skiing or paddle boarding on beautiful Lake Tahoe, California!
Certified by WBENC
Total Root Concepts, Inc. is certified as a women’s business enterprise by the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of the businesses owned and operated by women in the U.S. We recognize the commitment to supplier diversity that is embraced by corporations and government agencies today and we can add diversity to your supply chain.